Beacon is bringing the power of innovation and openness to the closed world of international shipping
Beacon’s mission is to enable true visibility and collaboration across the supply chain. Their innovative platform gives all businesses a place to collaborate, track, plan and report in real time. This open, democratic thinking means that every type of business can now benefit from a more efficient and empowering shipping experience – from cottage industries to household names.
We created a Tone of Voice for Beacon that encapsulates their ambition to empower the people who move goods across the globe, bringing warmth and humanity to a sector that can often be cold and standoffish.
We also redesigned their website around similar principles: Beacon.com combines simple, user-focused UX design with clear, warm language to communicate Beacon's offering clearly and quickly to potential customers.
Then came a campaign to get the word out about Beacon's transformative offering. Beacon PowerScore is a tool that allows logistics managers to easily assess their current supply chain visibility and discover ways to improve it. See it as a credit score for the shipping industry.
The key here was to balance practical data capture with an engaging visual mechanic, while providing genuinely useful information to the people that used it.
It was also an opportunity to stretch Beacon’s brand visually, using custom illustrations to bring to life the humanity already in the Tone of Voice.