Activation
Ambitious, lean businesses need simplicity, efficiency and a can-do spirit from their marketing partner. So we've developed a seamless marketing model that takes you from A to B by this time next year.
Our proactive style and creative know-how means we can anticipate and solve your biggest marketing and sales challenges. And we’re used to the pivots that come with innovation, so no problem or change of direction fazes us.
Activation, the BRICK way
Strategy
Strategy is only helpful if it's actionable. That's why we deliver strategy in motion: clear, informed plans that allow us to test and learn what works for your brand, and build on these insights over time.
Content
In the attention economy, creative and engaging content is essential for any brand to connect with its audience. Our strategists will identify the right conversations and platforms for you, and our creatives will make sure you cut through the noise.
PR & Comms
Getting people to talk about you is PR's whole game. We’ll identify key media outlets, partners and influencers to target, work with you to develop messaging points and narratives, and secure coverage that exposes you and your product to the right people.
SEO/SEM
The search engine is the digital high street. If you're not visible in search, you won't win in your space. We combine creative, technical and analytical expertise to increase your visibility across both organic and paid search.
Ads
If the right people see it, and get it, then they will buy it. With original concepts plus eye-catching copy and design, we make ads that consumers will find impossible to ignore, whether on-screen or IRL.
Campaigns
An original, targeted and well-executed campaign can take your brand reputation and revenue to the next level. Whatever your budget and goals, we'll find creative ways to get you noticed.
Frequently Asked Questions
After lots of testing and learning, we've landed on an engagement model that works brilliantly for scaleups. Here's the lowdown:
We work with budgets from £5K-£20K per month, plus media spend. At every budget level, you get access to strategy, creative thinking and high-quality execution. We're a well-oiled content production and PR machine, with effective shorthand, bags of experience, and all the tools and skills needed to grow your brand. We can work directly with founders or marketing heads.
Our retainers start with a "getting to know each other" period for the first three months, where you can cancel anytime. You can kick off anytime too, and scale up hours as you need.
After the first three months, you have two options: to commit to a 12 month retainer for a reduced monthly fee. Or keep the monthly retainer rolling.
A 12-month partnership enables us to make a plan to get you from A to B by this time next year. We think about your short- and mid-term growth, not just what will work in the next 90 days. No more flash-in-the-pan ideas; we're in it, with you, for the long haul.
Our aim is to keep comms focused and action-oriented. We know that your time is precious and we keep that in mind during the process.
Once we're up and running, we usually have a weekly call to organise priorities, and a monthly report call to get into the details. Quarterly, we'll do a deep dive with you. If you need to pivot, things change, or we need to talk things out, then we're all yours to discuss. For day-to-day comms, we're a Slack house.
Yes – it would be our pleasure! We're designed to be agile, and we often act as an extension of an in-house marketing team to supplementing your existing skills.
We set a budget with you, up front, for a blended team rate. You'll be billed the same each month, with no hidden surprises. Each week, we make sure our priorities are still right, and switch things around as needed. Super simple.
If we think you'd benefit from increasing your marketing budget, we'll tell you and you can make the decision that works for your business.
During the first three months, you can cancel at anytime. And if you keep a rolling contract, you still have that option available.
When it comes to longer-term partnerships, we've never had a client cancel for performance issues, but rest assured that if it came to that, you're covered contractually.
Keeping a 10% contingency budget behind is always a good thing. You want to be able to take advantage of opportunities as they come up – for example, travel costs to take part in a TV interview, or getting some printed assets for an IRL stunt.
We'll calculate the estimated cost of reaching your audience via ads when we start working together. When it comes to digital ads on platforms like Google, Meta or LinkedIn, audience access can scale with your budget, so you can start small and build up over time. If you want to run above- or through-the-line campaigns, invest in OOH media or sponsorships, we'll calculate these on a case by case basis in line with your goals.
Note that your ad budget is extra to your retainer with us, and you'll pay the platform or media owner directly.
Take it from our clients...
